#7 Hide and Seek...: Why You Don’t Sell What You Think You Sell
In this episode: Chris tries to cure David of his deep dislike of Simon Sinek’s ‘Start With Why’; we figure out what ‘hidden products’ are, why you definitely sell them, and how they can completely transform your business; and David refuses to go to the gym.
Got a story? Question for the show? Get in touch: podcast@impactbiz.co.uk
"Every business has a visible product and a hidden product - what you’re really selling."
"It feels like I do a lot of deprogramming small business owners."
"Most B2B marketing is boring, frankly."
"Bacon is just one of god’s greatest treasures on earth."
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